Meet Our Founder & CEO
Jennifer Salcedo
(she/her)
Founder & CEO
Community-based housing programs leader with 10+ years in trauma-informed systems navigation, housing stability, and cross-agency collaboration.
Jennifer Salcedo is a seasoned community practitioner and housing programs professional with over a decade of experience in direct service, systems navigation, and cross-agency collaboration. She brings a unique combination of lived experience, technical expertise, and leadership in community-based services, trauma-informed care, and housing stability work.
A San Francisco native raised between the city and the East Bay, Jennifer’s foundation is rooted in community. As the child of incarcerated and recovering parents, she navigated significant instability throughout her childhood, often taking on adult responsibilities at a young age. Jennifer credits much of her resilience to the mentors, case managers, youth leaders, and restorative justice practitioners who supported her — as well as the systemic gaps and harmful practices that sometimes failed her. Both shaped her conviction that services must be high-quality, culturally responsive, and rooted in dignity.
Professionally, Jennifer has built a strong track record in:
program management and oversight
housing navigation and stabilization services
trauma-informed and restorative justice practices
violence prevention and youth development
multi-agency collaboration within housing and social service systems
compliance, data integrity, and outcome tracking
direct case management and crisis intervention
Her leadership roles have included overseeing large-scale housing programs, coordinating multidisciplinary teams, developing policies and workflows, facilitating community groups, managing caseloads, and guiding clients through complex housing and social service processes. Jennifer is known for her ability to bridge lived experience with technical systems knowledge, ensuring that services remain both effective and human-centered.
Jennifer founded No Barriers Community Services to address a critical need she witnessed repeatedly: community members encountering barriers when seeking help, and sometimes leaving services more overwhelmed than when they arrived. Her vision is grounded in the belief that support should be restorative, not retraumatizing — and that healing, stability, and empowerment are possible when people have access to compassionate, culturally grounded, and consistent care.
Today, Jennifer leads No Barriers Community Services with a commitment to:
trauma-informed practice, harm reduction, housing justice, restorative work, and community-centered healing.
Her mission is to ensure that no one faces hardship alone and that every person who walks through her organization’s doors experiences dignity, connection, and support without barriers.
Our Board of Directors brings lived experience, professional expertise, and deep community roots to guide No Barriers Community Services with integrity and accountability.
Maria Salcedo
Vice President
🏛️Governance & Community Leadership
Maria supports the strategic direction and governance, bringing deep roots in the local community and a strong commitment to family stability and mutual aid. She helps guide organizational decisions and ensures that services remain grounded in the real needs of the people it serves.
Heidy Rodriguez
Secretary & Director of Project Development
🔧Project Development & Systems Design
Heidy oversees board records, meeting documentation, and supports the development of new projects and partnerships. She brings experience in community engagement and program coordination, helping design services that are responsive, accessible, and culturally relevant.
Karina Almendarez
Director of Clinical Wellness
🌿Clinical Wellness & Mental Health Support
Karina provides guidance on wellness, mental health, and healing-centered approaches within programs. With a background in clinical support and community mental health, she helps ensure that services are trauma-informed and grounded in emotional safety and care.
Holly Friedman
Director of Program Operations
🧩 Program Design, Systems Implementation & Service Coordination
Holly supports the design and implementation of programs, with experience in operations, housing services, and nonprofit coordination. She helps translate ideas into day-to-day systems, supporting smooth delivery of coaching, workshops, and community services.
Shaday Salcedo
Director of Social Media
🎥 Digital Engagement & Community Outreach
Shaday leads social media and community outreach, bringing creativity, lived experience, and a deep understanding of youth and family needs. Having navigated local housing and support programs herself, she offers an authentic community voice that keeps our work grounded and relatable.
Skilled in digital engagement and branding, Shaday also runs a small business creating custom event graphics and marketing materials. She brings fresh design expertise, cultural insight, and a strong commitment to uplifting community stories.
Hector Gomez
Director of Economic Development
💼 Economic Stability, Workforce Pathways & Financial Empowerment
Hector focuses on the economic stability side of our work, offering insight on workforce pathways, income growth, and financial wellness. He supports the organization in exploring partnerships, employment connections, and opportunities that help families build long-term stability.
Marlene Lizarde
Director of Recovery and Wellness
🌿 Healing-Centered Support, Substance Use Recovery & Family Stability
Marlene oversees No Barriers’ recovery and wellness initiatives, combining professional training with her own lived experience in long-term recovery. She works as a substance use counselor supporting individuals through treatment, relapse prevention, and life transitions.
Her real-world insight, empathy, and trauma-informed approach strengthen our commitment to culturally grounded, healing-centered support for families navigating addiction or instability.
Kendra Allen
Director of Programs & Services
🏠 Housing Navigation, Resident Services & Cross-Agency Collaboration
Kendra brings extensive experience in housing programs, resident services, and community-based work. She advises on housing navigation strategies, partnerships with property management and service providers, and best practices for supporting families through complex housing processes.
Eliezer Salcedo
Advisory Board Member
🔁Re-Entry & Justice Involved Support
Eliezer serves as the Advisory Board Member for Re-Entry & Justice-Involved Support, contributing his perspective while currently incarcerated. His lived experience offers unmatched insight into the realities of incarceration, re-entry, and the barriers faced by returning community members.
While inside, Eliezer earned his GED, completed certified counseling coursework, and served as a peer mentor and group facilitator for younger men entering the prison system. His leadership and commitment to rehabilitation guide our re-entry work, ensuring it remains rooted in dignity, truth, and real community need.